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Oct 2, 2023 | News

The logo is the business card of every company. It is the first thing that customers see and associate with the brand. That is why it is so important that the logo reflects the company’s values and goals and attracts attention. The logo is also a bridge between the past and the future. Companies that can adapt their logo to changing trends and values have a greater chance of survival and success. The ZIEL-PLAST company is perfectly aware of this and that is why it is changing its logo to appeal to the new generation. In this article, we will look at this change and the reasons behind it.


The history of ZIEL-PLAST

ZIEL-PLAST is a company that has been producing products for the construction industry, including fasteners, for several decades. Its history begins in the late 1990s, when it started operating as a small plant. Since then, the company has grown significantly, becoming one of the main players in the fastening industry.

ZIEL-PLAST has always placed emphasis on the quality of its products, technological innovations and care for the natural environment. Its focus on durability and sustainable development has contributed to gaining the trust of customers around the world.



Changing the logo is always an important and strategic move for any company. In the case of ZIEL-PLAST, this decision results from several key factors:

  1. New Company Vision: ZIEL-PLAST has developed a new development strategy that assumes even greater emphasis on innovation, globalization and sustainable development. The new logo is intended to reflect this new vision of the company.
  2. Design Evolution: The old logo, although recognizable, has become a bit outdated. Long-established companies often have to adapt their logos to modern design standards to keep up with the changing market.
  3. Recognition: The new logo is intended to retain the characteristic elements that customers associate with the ZIEL-PLAST brand. However, it is supposed to be more modern and eye-catching, which will certainly contribute to increasing the company’s recognition.
  4. Colors: The logo retains the characteristic yellow color, which is a symbol of wisdom, knowledge and science.
  5. “ZIEL-PLAST”: The company name is written in a font that is more elegant and legible.
  6. New generation: Logo from a new generation at ZIEL-PLAST, for a new generation of recipients around the world.



Changing the ZIEL-PLAST logo is an important step in the history of this company. It is an expression of evolution and adaptation to new trends and values that are important to the company. The new logo reflects ZIEL-PLAST’s commitment to innovation, sustainable development and care for the natural environment. It is also a certainty that the company will continue to play an important role in the construction market, meeting customer expectations and caring for our planet.

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